The Impact of Employee Advocacy

Employee advocacy on social media has become an increasingly popular marketing tactic used by businesses seeking to expand their reach. Employee advocacy means utilizing your employees for organic outreach and promotion. Some of the most successful businesses serve as examples of positive employee advocacy.

Employees will learn valuable tips and tricks in social media marketing, branding, and overall communication throughout an employee advocacy program. Since employees often garner more trust from followers than corporate accounts, their advocacy can potentially bring in new customers. Explore the benefits of having employee advocates and learn how to begin integrating a program into your organization's marketing structure.

Enhance Brand Voice

Your company's brand voice, or the unique personality you portray to your audience, is crucial to drawing in consumers. Social media is a primary way of communicating this voice, allowing for creativity, unique copy, and limitless reach. Implementing employee advocacy tools allows you to enhance your brand voice by showcasing a positive company culture that employees are proud to represent. Additionally, it allows your employees to reinforce your brand's personality to their personal following, expanding your company reach and drawing in new consumers.

As your employees become your new social media marketing source, your brand voice may even start to incorporate their personal brands. This will make your company and its products or services come off as more relatable, and help to appeal to various audiences.

Amplify Brand Reach Organically

Organic reach for your company means more meaningful communication with your audience and less paid promotion. Although paid promotion is oftentimes a necessary factor for businesses, organic reach involves more trust, authenticity, and long-term benefits. Since organic reach is more specifically targeted, it can lead to more valuable interactions that lead to conversions.

Social media platforms offer companies a free way to express their brand voice and interact with both their current and potential consumers. However, employee advocacy through social media channels allows companies to organically reach a wider audience through their employees' networks.

Utilizing employee advocacy software is an investment that keeps on giving and growing. Once this program is set in motion, your employees will then serve as an extension of your social media marketing strategy. They will learn how to effectively and naturally implement company marketing content into their personal social media platforms to encourage organic traffic.

This is similar to influencer marketing in that it helps companies reach a wider audience. However, using your employees, who are skilled and educated on your company's offerings, has a more significant potential for increased conversions.

Enhance Employee Engagement and Satisfaction

Professional engagement and development are important for maintaining a successful and efficient company and crucial to enhancing employee engagement and satisfaction. Professional development programs allow employees to learn new skills or expand on existing ones, making them more confident in the workplace. Additionally, the use of such programs helps employees feel that their management is prioritizing and investing in their professional growth. These factors lead to increased job satisfaction and can aid in overall retention rate.

You may also notice increased employee engagement when you launch the employee advocacy program. As your employees learn skills that can enhance their presence across social networks, they may feel a sense of motivation that leads to increased productivity.

Boost Sales Through Trusted Recommendations

Consumers are highly aware of the efforts of companies and their sales teams to market their products or services to them in hopes of increasing overall sales. This can make marketing difficult as consumers begin to gloss over promotional content and seek advice from trusted sources such as friends, and influencers. An employee advocacy program allows your company to go beyond its professional networks by marketing your product or services to your employee' personal networks, which consist of people who trust their opinions.

As your employees engage in the advocacy program by naturally promoting your business across their social channels, their network will begin to take notice and grow curious about your products, services, or even general company news. These potential consumers will most likely reach out to your employees for further information, which they are trained to talk about in a manner that leads to conversions. Without knowing it, your new consumers have interacted with your marketing efforts.

Start Leveraging Employee Advocacy Today

Employee advocacy programs are gaining traction with successful businesses as they speak to the impact of social media on consumer behavior and offer companies an opportunity to organically expand their reach.

If your marketing team or C-suite needs any more convincing, you're in luck. At SocialHP, our team of experts is ready to help you explore the power of employee advocacy on social media, showing you how a social post can greatly enhance your marketing strategy. Our employee advocacy platform is designed to store all of your company content, employee advocacy stats, and campaign management in one central location. Book your demo today to speak with one of our social experts so they can inform you of more of the benefits of employee advocacy and provide you with the specifics of how an employee advocacy program can enhance your business outreach.