Why Executive Branding Matters

Have you wondered why some brands flourish online while others struggle to gain traction? Or why certain leaders seem to captivate top talent and foster long-lasting teams?

Our co-founders, Alen Bubich and Brad Dickinson, sat down with Kendra Johnson on the latest episode of the Beyond Titles podcast to discuss exactly that.

This episode dives deep into how executives can elevate their personal and organizational brands by focusing on executive visibility and employee advocacy—two interconnected strategies that drive significant business results.

Whether you’re leading a marketing team, running a startup, or managing a global brand, here’s what you’ll learn from the episode, especially if you’re ready to leverage platforms like LinkedIn to grow both your leadership influence and your company’s success.

Why Executive Visibility Matters

Alen and Brad explored the growing importance of leaders showing up online. They shared a surprising statistic that underscores the connection between executive visibility and employee retention.

According to Alen, visible leaders help their employees stay five times longer than those who remain in the background. That’s not just an incredible retention metric—it’s a competitive advantage.

More than just retention, leader visibility has a ripple effect that positively impacts multiple areas of the business, including:

• Boosting Brand Recognition – When leaders actively share insights and engage online, they humanize brands, making them easier to relate to and trust.
• Building Internal and External Trust – Reliable, consistent online presence fosters transparency and confidence in leadership, brand direction, and company culture.
• Encouraging Employee Advocacy – Visible leaders set the tone for a culture where employees feel proud to share and amplify your brand story.

Thought Leadership Meets Personal Branding

Leaders today must realize that their personal brand is inseparably tied to the company they represent. Beyond just a name or title, senior executives are now expected to embody a mission, lead conversations, and influence change.

Alen and Brad touch on key strategies for building an authentic and compelling personal brand:

1. Consistency Is King – Show up authentically, but show up consistently. This helps cultivate trust over the long term.
2. Be a Conversation Starter – Thought leaders don’t just participate in discussions—they start them. Post content that ignites value-driven talks on LinkedIn.
3. Authenticity Trumps Perfection – Your audience doesn’t expect perfection; they expect honesty. Share genuine moments, challenges, and lessons.

Surmounting Common Challenges

Although the benefits are compelling, many leaders hesitate to invest in their online presence. The podcast touches on challenges such as:

• Time Constraints – Not enough hours in the day? The most impactful posts don’t require lengthy essays—quick, meaningful updates are just as powerful.
• Compliance Concerns – Navigating legal and branding guidelines may take effort, but clear processes allow leaders and employees to post freely while staying compliant.
• Content Creation – Struggling with what to share? Start by documenting and expanding on day-to-day learnings, industry news, and personal milestones.

A Business Advantage You Can’t Ignore

The modern workplace continues to evolve, and so does the way leaders influence it. This episode highlights why executive visibility is a critical tool for sustainable growth. Those who adapt to these dynamics now will lead the future of work tomorrow.

🎙 Tune in to the full episode here: Listen Now