Where to Find Your LinkedIn SSI Score & How to Improve It

• Find Your SSI Score: Your LinkedIn Social Selling Index (SSI) is a free metric available to all users. You can find it by navigating directly to linkedin.com/sales/ssi after logging into your account.
• Understand the Four Pillars: SSI measures your effectiveness across four key areas: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each is scored out of 25 for a total possible score of 100.
• Improve with Benchmarking: Generic advice to "post more" is ineffective. The most strategic way to improve your SSI is by benchmarking your performance against top competitors to understand what content, topics, and engagement strategies are driving their success.

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You’ve probably seen your LinkedIn Social Selling Index (SSI) score before—or have ignored that mysterious number entirely.

For many sales and marketing professionals, it’s a metric that appears on their dashboard without clear context or a defined purpose. Many treat it as a vanity metric, not the strategic tool it is designed to be.

The problem is that a low or stagnant SSI score can be a leading indicator of a weak sales pipeline. Without understanding what the score means or how to influence it, you are missing an opportunity to refine your social selling strategy.

Today, we will not only show you where to find your Social Selling Index on LinkedIn, we will teach you how to use it to outperform your competitors. This guide provides a clear path from simply knowing your number to strategically improving it.

What Is the LinkedIn Social Selling Index (SSI) (and Why Does It Matter?)

LinkedIn’s Social Selling Index is a score that measures how effective you are at building your brand and relationships on the platform. The metric was developed to help professionals understand and improve their social selling performance. It’s calculated on a scale of 0 to 100, based on your activity across four distinct pillars.

LinkedIn defines these four pillars as:

• Establish your professional brand: This measures your ability to complete your profile with the customer in mind and become a thought leader by publishing meaningful content.
• Find the right people: This tracks how effectively you can identify better prospects in less time using LinkedIn’s search and research tools.
• Engage with insights: This pillar assesses your ability to discover and share conversation-worthy updates to create and grow relationships.
• Build relationships: This measures how well you strengthen your network by finding and establishing trust with decision-makers.

Each pillar is scored out of 25, and the total makes up your overall LinkedIn SSI score.

This score matters because LinkedIn’s own research shows a strong correlation between a high SSI and achieving sales goals. Sales leaders with high scores create 45% more opportunities than peers with a lower SSI. It is a direct reflection of your social selling efforts and a key indicator of your ability to generate pipeline growth.

Where to Find Your Social Selling Index on LinkedIn (Step-by-Step)

Checking your social selling score is straightforward and free for all LinkedIn users. You do not need a Sales Navigator subscription to access it.

Here’s how to find it:

• Log in to your LinkedIn account. Ensure you are signed into the profile for which you want to see the SSI score.
• Navigate to the SSI dashboard. Go directly to the URL: https://www.linkedin.com/sales/ssi.
• Analyze your dashboard. The page will display your overall SSI score and the individual scores for each of the four pillars. It also shows how you rank within your industry and your network, providing some initial context for your performance.

The dashboard provides a snapshot of your current effectiveness. Understanding these social selling performance metrics is the first step toward building a more powerful presence on the platform.

FAQ

• Is the LinkedIn SSI free? Yes, any LinkedIn user can access their SSI score for free.
• How often does SSI update? The score typically updates daily, reflecting your recent activities on the platform.

How to Improve Your SSI Score (Without Guessing)

Most advice on how to improve your SSI on LinkedIn is generic. You’ll hear suggestions like “post more,” “connect with more people,” or “engage with posts.”

While not entirely wrong, this advice lacks the strategic precision needed to drive measurable results. It focuses on quantity over quality and offers no way to know if your efforts are truly effective.

The best way to improve your SSI is by understanding how your top-performing peers are scoring higher. True improvement comes from competitive benchmarking—analyzing what works for others and adapting those strategies to fit your brand.

Here is an actionable, data-driven approach for each pillar:

1. Establish Your Professional Brand

Instead of just completing your profile, audit your content against the top-performing sellers in your industry. Analyze the topics they post about, the formats they use (text, video, polls), and the tone of their messaging. Do their profiles clearly state who they help and how? Use these insights to refine your own profile and content strategy to better resonate with your target audience.

2. Find the Right People

Connecting with more people is not a strategy. Use data to identify the specific audiences your competitors are successfully engaging. Look at who is commenting on and sharing their content. These are the "right people" you should be targeting. Tools like Sales Navigator can help you build highly targeted lead lists based on these insights, but the core strategy is to follow the engagement trail left by your competitors.

3. Engage with Insights

Don't just share random articles. Track which topics and post types drive the most interaction within your industry. Are thought leadership pieces getting more traction than industry news? Are video posts outperforming text-only updates? Focus your efforts on creating and sharing content that has a proven track record of sparking conversations, positioning you as a valuable resource.

4. Build Relationships

Strategic commenting is more powerful than a simple "like." Identify high-visibility conversations where key decision-makers in your industry are active. Contribute thoughtful, insightful comments that add value to the discussion. This not only increases your visibility but also demonstrates your expertise, helping you build trust and rapport with potential prospects.

Why Benchmarking Against Competitors Is the Key to SSI Growth

Your SSI score only tells your story, it doesn’t provide the full context of your performance relative to your market. You might have a score of 70 and feel confident, but if your top competitors are all scoring above 80, you are operating at a competitive disadvantage. That gap costs deals.

This is where a competitive intelligence tool becomes essential. Stack Rank is the only platform that contextualizes your SSI data by showing you exactly how you measure up against your competitors. It moves you beyond guesswork and into data-driven strategy.

With Stack Rank, you can:

• Track content performance across competitor profiles to see what resonates.
• Highlight engagement and follower growth differences to identify opportunities.
• Show topic-level share of voice for your sales team, revealing where you need to focus your thought leadership efforts.

Want to stop guessing why your competitors’ content drives more leads into their pipeline? Stack Rank shows you exactly where you’re falling behind and how to fix it.

Your SSI Score Is Just the Starting Line

Finding your Social Selling Index is step one. It’s a valuable diagnostic tool, but its true power is unlocked when you use it to inform a competitive strategy. Improving your SSI requires more than just activity; it demands strategic insight into what is working for the leaders in your industry.

By benchmarking your performance and analyzing your competitors, you can transform your SSI from a simple number into a roadmap for dominating your market on LinkedIn.

Start measuring your SSI against your competition today with Stack Rank.

Frequently Asked Questions (FAQ)

What is a good SSI score on LinkedIn?

A score between 70 and 80 is generally considered good, as it indicates you are active and effective in social selling. However, "good" is relative. The most important factor is how your score compares to the top performers in your specific industry.

Does LinkedIn SSI actually work?

Yes. LinkedIn's data confirms a strong correlation between a high SSI score and sales success. Professionals who excel in social selling create more opportunities, build stronger relationships, and are more likely to hit their sales targets.

How can I increase my LinkedIn SSI score quickly?

For the fastest improvement, focus on the lowest-scoring of your four SSI pillars. For example, if "Engage with insights" is your weak point, dedicate time each day to sharing relevant content and commenting on industry posts. Ensure your profile is 100% complete and tailored to your target customer to boost your "Establish your professional brand" score.