How to Track Competitors' LinkedIn Strategy

LinkedIn has become a powerhouse for businesses, offering marketers, communications professionals, and PR specialists a wealth of competitive insights. But how do you uncover your competitors' LinkedIn strategies effectively? Enter real-time tracking.

By understanding what works for your competitors, you can adapt strategies, refine campaigns, and outperform the market. This isn't just about observing; it's about gaining intelligence that fuels a proactive, data-driven approach to LinkedIn marketing success.

This guide will walk you through why tracking competitors on LinkedIn matters, the tools to simplify the process - including Stack Rank - and actionable advice to integrate real-time tracking into your marketing workflow.

Why Track Competitors on LinkedIn?

Tracking competitors' LinkedIn strategies offers visibility into their tactics and success metrics. Here are some of the major benefits:

Identify Content Trends

Are your competitors leaning heavily into video content? Or posting thought leadership regularly? By observing the type of content generating engagement on their profile, you can identify trends and adapt your strategy to stay relevant.

Benchmark Against Industry Players

Real-time tracking allows you to compare your own LinkedIn performance against your competitors. Metrics like engagement rates, follower growth, and post frequency provide benchmarks for evaluating both your successes and areas for improvement.

Stay Ahead of Market Strategies

Get real insights into competitors' priorities based on their activity. A big push in recruiting posts might indicate expansion plans, while frequent product-related updates could mean they're gearing up for a major launch.

Gain a Competitive Edge

Tracking competitors equips you with actionable insights that convert data into results. It's not about copying strategies - it's about building something better.

Tools and Methods for Real-Time Competitor Tracking

Technological advancements have transformed competitor tracking into a precise, efficient process. Methods like manual tracking and analysis are still viable but time-intensive.

Enter tools like Stack Rank - a game-changer in LinkedIn monitoring.

Manual Tracking (Time-Intensive)

Manually checking competitor profiles can work for smaller teams or when monitoring one or two brands. Look for the following during manual tracking:

• Post engagement (likes, comments, shares)
• Frequency of updates
• Type of content shared

However, this process quickly becomes tedious when managing multiple competitors or a high volume of campaigns.

Advanced Tools

Automated platforms simplify tracking at scale, offering detailed insights without the heavy lifting.

Stack Rank

Stack Rank takes competitor LinkedIn analysis to the next level by providing instant leaderboards for tracking those critical engagement metrics.

Here's what makes it indispensable for marketing agencies and businesses alike:

• Real-Time Updates: Know immediately how competitor content is performing.
• Engagement Tracking Without the Hassle: Forget manually sifting through posts; Stack Rank aggregates the data you need, saving immense time and resources.
• Customizable Metrics: Establish benchmarks unique to your industry to measure success.

Discover how Stack Rank reinvents competitor tracking - Book a demo today.

Key Metrics to Monitor

A targeted strategy requires the right metrics. Focus on what drives the most meaningful insights for your LinkedIn campaigns.

1. Engagement Rates One of the most crucial success indicators on LinkedIn. Compare likes, comments, and shares per post against industry averages or your past performance.
2. Follower Growth A consistently growing follower base often indicates effective content and solid audience engagement. Watch for spikes and identify the campaigns driving that growth,
3. Post Format and Frequency Observe whether competitors favor long-form articles, videos, or carousel posts. Track how often they post and whether audience engagement trends correlate with frequency.
4. Messaging Trends Pay attention to recurring themes in your competitors' messaging. Are they promoting CSR initiatives, hiring announcements, or new service launches? This can hint at their strategic priorities.
5. Hashtag and Keyword Use Tracking hashtags and recurring keywords exposed in your competitors' posts can inform your own content strategy and ongoing keyword coordination efforts.

Best Practices for Real-Time LinkedIn Tracking

To maximize your efforts, follow these actionable tips when rolling our a real-time tracking strategy.

Prioritize SMART Goals

Define specific, measurable, attainable, relevant, and time-bound goals for your LinkedIn tracking campaign.

Automate Where Possible

Use tools like Stack Rank to remove the burden of manually tracking metrics. Theis ensures accuracy and consistency in data collection over time.

Create Monthly Competitor Reports

Compile tracking insights into concise monthly reports for stakeholders. This helps ensure alignment and highlights improvements from competitor benchmarking.

Turn Insights into Action

Insights mean little without action. Regularly revise your LinkedIn strategy in response to trends and opportunities revealed by competitor tracking data.

Communicate with Your Team

Share competitive insights and actionable takeaways across teams - from marketing to sales and leadership. Everyone benefits from an aligned approach based on real-time results.

Gain the Competitive Edge on LinkedIn

Tracking your competitors' LinkedIn strategies in real time is no longer optional - it's essential for businesses looking to maintain a competitive edge. With tools like Stack Rank, the process of monitoring, analyzing, and acting on competitor performance metrics becomes not only feasible but also strategic.

Transform the way your team tackles LinkedIn with real insights that deliver results. Book a demo of Stack Rank and see the difference for yourself.